Meal Kit Brands

Meal kits are a convenient way to eat healthy meals that are quick and easy to prepare. These meal kits come with everything you need to make a delicious dinner, and many also offer a grocery section where you can buy produce, meat, seafood, plant-based proteins, breads, desserts, and more.


Blue Apron

Blue Apron is a meal kit brand that delivers pre-portioned ingredients to your door. They’re a great option for people who don’t want to cook but still need delicious meals on the go.

The company claims that 80% of their ingredients are sourced directly from food producers. This means that the meals are fresh and nutritious and they’re designed by professional chefs. They’re also easy to prepare, which makes them an ideal choice for busy people who need tasty and healthy food that they can make quickly.

They offer a variety of meal options, from their signature program to the Wellness for Two plan, which has recipes that are WW (Weight Watchers) approved and low in calories. It’s also a great option for those who have specific dietary restrictions or are vegetarian.

Their menu includes a wide range of dishes from traditional favorites to unique flavors. The recipes are easy to follow and can be made by home cooks of all skill levels.

Moreover, they have a unique wine subscription service that gives you access to curated wines crafted by renowned winemakers. You can choose a selection of six sharing-sized bottles each week and receive tasting notes and pairing tips.

Another great feature is that you can skip a delivery or change your plan up to five weeks in advance and up to one day before your next order is processed. You can also change your payment method and specify your eating preferences, which can help save you time and hassle later on.

It also has an easy-to-use website and app that allows you to register, customize your eating preferences, and select and change your weekly recipes up to four weeks in advance. It also lets you track your shipments and log your WW points, which is a great way to stay on track.

The company also has a handy recipe card that provides step-by-step instructions on how to cook each dish, so you can be sure you’ll make delicious and healthy meals every time. Their recipes are also easy to prepare and don’t require a lot of prep work, which can be especially helpful for those who are new to cooking or have a tight schedule.


HelloFresh is one of the leading meal kit brands in the industry. They are known for their data-driven platform, a direct-to-consumer supply chain, and efficient logistics solutions. In addition, they have a strong growth marketing and digital strategy that helps them increase their market penetration and improve their monetization.

Their meal kits are based on fresh ingredients and minimally processed foods. This means that they are high in nutrients and low in sugar. This is beneficial for people who want to improve their overall health and decrease their risk of chronic disease.

The company also provides a wide range of recipes that cater to all kinds of diets and lifestyles. For instance, it offers a variety of vegetarian meals that can be tailored to meet each customer’s needs. You can even customize your meals with a variety of different proteins and add-ons to ensure that you get the most out of your meal kits.

Each recipe comes with step-by-step instructions for cooking it. These instructions are designed to be easy for beginners and those with limited kitchen experience. The recipes come in three difficulty levels, including “Easy,” “Medium,” and “Slow Cook.”

In addition to their menu of meals, HelloFresh is also a leader when it comes to sustainability. Every part of their packaging – from the boxes to the ice packs – can be recycled. This makes them a more eco-friendly option than many other meal delivery services.

They also use a mix of marketing techniques to grow their brand, including paid celebrity spokespeople and social media campaigns. The company pays influencers to create content that promotes their services and encourages their followers to sign up. These influencers often have a large following on social media, and they’re able to drive sign-ups using a unique discount code that is provided to their followers.

These influencers are able to generate high volumes of traffic to HelloFresh, and this in turn allows them to drive up their sales. They can also track how effective their campaign is, which helps them identify which spokespeople are most effective in driving new sign-ups.


Dinnerly is a meal kit brand that specializes in providing low-cost, easy-to-cook meals. The company provides premeasured ingredients that are shipped to your doorstep with digital recipe cards that you can follow to prepare the food.

The meal kits are relatively inexpensive compared with other meal kit brands, but they don’t skimp on quality. The meat and fish in Dinnerly’s meals are free of antibiotics, and the ingredients come from trusted suppliers.

Meals are delivered in a reusable insulated box that keeps the food safe to eat. They’re also delivered on time, and you can track your order using your account page or through the Dinnerly app.

You can skip deliveries as early as four weeks in advance or up to six days before a scheduled shipment, and you can cancel your subscription through your online account. You can even pause or restart your subscription at any time, making it easy to fit meal prep into your busy schedule.

As far as the health of the foods in Dinnerly’s boxes, the company claims they’re made in the US and are all natural. Its chicken is antibiotic-free, and some of the beef is grass-fed. They also offer a variety of seafood that’s from areas within the United States.

The recipes are also relatively simple and beginner-friendly. They include only six ingredients and often have minimal steps to prepare.

This approach cuts down on waste and makes it easier to cook a healthy, delicious meal. Many of the recipes are designed to be cooked in less than 30 minutes.

In addition to its meal-kit offerings, Dinnerly has recently added a variety of protein variety packs to its menu. These can be purchased separately as add-ons or included in your weekly subscription.

These protein packs are available in two-person and family boxes. They have a range of flavors and are made with organic and grass-fed meats and seafood.

In terms of storing Dinnerly’s ingredients, the brand advises that they stay fresh for about seven days. They recommend storing them in the fridge, so they don’t wilt.


Sunbasket is a meal kit brand that offers a variety of healthy options, including meals that are gluten-free, dairy-free, and pescatarian. The company also offers add-ons, such as nut butters and breakfast bars, to help customers customize their boxes.

Meal kits include pre-portioned ingredients and recipes, which are ready to cook in 30 minutes or less. These kits can be purchased as part of a subscription or a one-time order, and are ideal for people who want to eat healthy without spending a lot of time cooking.

Many Sunbasket meal kits are available for different diets, such as Mediterranean, carb-conscious, gluten-free, dairy-free, and Lean & Clean. The brand also offers a Chef’s Choice menu, which includes meals that aren’t labeled as specific diets but are still low-calorie and nutritious.

The service’s Fresh & Ready meals are fully prepared and arrive in a microwave- or oven-safe tray. These single-serve recipes are ready in as little as three minutes.

In addition to meal kits and Fresh & Ready meals, Sunbasket also offers a variety of grocery add-ons, which include snacks and beverages. These items are available for purchase at Sunbasket’s online storefront, which is located on Instacart.

As with other meal kits, Sunbasket is dedicated to serving high-quality food and is proud of its commitment to sustainability. The company partners with family farms and local fisheries to provide its customers with the highest-quality foods. These suppliers avoid spraying industrial chemicals, and they use sustainable practices, such as organic agriculture.

These partnerships enable the brand to offer a variety of delicious meals, and its packaging is also recyclable or compostable. Its commitment to a healthier lifestyle and the environment has made it an increasingly popular meal kit company.

In recent months, Sunbasket has been expanding its business model, incorporating an online grocery component into its services. This is a common trend in the food industry, as companies like Misfits Market and Imperfect Foods have recently expanded to offer e-commerce marketplaces for pantry goods and other items.